Google Adwords, PPC vs SEO - 2018 Report

Every year the same question comes up, what has a better Return on Investment, PPC (Google Adwords) or SEO?

I think in 2018 the Return on Investment (ROI) is better for SEO than it has have ever been before, however PPC is still valuable, especially if you have tested PPC for your keywords and have evidence of good success with PPC.

Please read the following articles:


I discuss SEO and PPC in this article.


This article below is a more scientific study of natural SEO vs. PPC.

Organic search results are 850% more likely to be clicked on than PPC advertisements.

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