Search Engine Optimization (SEO) Ranking Fluctuations: What to Expect and How to React

This video below provides excellent information from Rand who sees enormous amounts of SEO data and ranking results.

If you see a more serious change in your rankings e.g. going from page 1 to page 5 in 1-day or your domain name is completely removed from Google than you have a serious Google penalty and should contact a SEO expert for help and advice.
Penalties from Google can be from an algorithmic automated software filter that may even check different data bases that Google maintains about links and content. E.g. a duplicate content penalty, or the Google penalty might be a manual penalty given by a real human being (aka the Google SPAM Police). A manual penalty which generally requires writing to Google to understand what the penalty is and how you can fix it. You can contact Google from your "Google Search Console" via https://www.google.com/webmasters/
Google may also send a message regarding your website. There are no "happy" messages that come from Google. Just a message about why Google penalized your website.

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